William Whitecloud

Transforming Lives, The Magician's Way...

William Whitecloud is an inspirational speaker and trainer who connects people with their inner strength and natural ability to get what they want in life.  He is the author of the international, best-selling book of 'the magical rules' of transformation, The Magician’s Way.

William’s association with “magic” goes way back to when he was a small boy.

He was born in a small African country called Swaziland.  Growing up in such a wild and remote part of the world was to influence William’s character and personality in many ways, but the most enduring effect that time had on him, came from being immersed in the supernatural worldview of the “tribes people” around him. He lived in an enchanted world, where a host of entities and elemental forces wrestled each other for control over the fate of every living thing.

As a child, it was forcefully impressed on William that his free-spirited nature and heathen superstitions were of no value to the socio-economic machine he was being conditioned to fit into.  He left school, cured of his innocence and wonder and thoroughly convinced that he had no choice but to find his place within the rational order of Western civilization.  But his heart was never in it. He was a conscript, not a volunteer.

William’s first real job was working for a South African commodity trading company, where his indoctrination into the perception of capital, as the prime mover behind life was sealed.  In 1983 he immigrated to Australia and switched from trading physical commodities to speculating on global financial money markets.  Ironically, his trading mentor in Australia was a highly successful analyst and trader given to using profoundly esoteric methods for predicting market movements.  Having his eyes opened to the supernatural phenomena that held sway over these giant markets, re-ignited William’s childhood fascination of hidden forces at play in the world.

However, this window into the mystical nature of the universe did nothing to free William from his disillusionment with an existence that seemed designed solely to fulfil societal expectations. In quick succession, he developed substance abuse problems, lost all his money, his marriage broke down and he was diagnosed with a supposedly incurable life threatening illness.

With his life at rock bottom, his attention turned from merely observing phenomenon at work outside of himself, to seeking ways in which he could practically apply magic to create what he truly wanted - a life rich in health, wealth, love and creative expression.

William’s search brought him into contact with the alchemical principles of Hermetic Philosophy and the ideas of Robert Fritz - founder of “Technologies for Creating”. Both modalities pointed to the premise that we subconsciously create our own reality and that there is a way in which we can direct the subconscious mind to create the reality we choose.

As William delved into these superbly effective principles for reconnecting with and manifesting what is truly important to the human spirit, he made the most startling discovery that his ‘sad life story’ was indeed just that – a story. It all really did happen, but it was simply the unfolding of a script he had written for himself. He soon discovered that he could make up a new story, one that reflected his true potential. As he applied this new understanding, the events that unfolded confirmed to him what he had believed as a child. That Life is Magic.

In 1996, inspired by the momentum of his own self-transformation, William founded a program called Living From Greatness, a personalized program dedicated to empowering participants in discovering and living their authentic nature and potential. At the same time, he embarked on a crusade of working one-on-one with thousands of people, inspiring them in bringing their dreams into reality.

William’s twenty-year search to discern the essence of what it takes for people to connect with and live from their creative spirit is what has led to The Magician's Way.

Fortune Events will be presenting Magical Secrets of Success | An Evening with William Whitecloud in March.  Exact dates, venues and times coming soon.

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